Strategic Plan
The ASHE Strategic Plan, developed in 2022, was created to ensure the Association remains relevant, valuable, and sustainable. Grounded in ASHE’s history and guided by member input, the plan focuses on enhancing ASHE’s impact, aligning its mission with member needs, and maintaining financial viability while reducing barriers to participation.
In February 2022, the ASHE Board of Directors approved the framework for our process. The Strategic Planning Core Group is leading the process and will present a final proposal to the Board of Directors in Fall 2022. This group will be responsible for:
- collecting, compiling, and interpreting data from Association leaders through focus groups and a survey
- preparing a strategic plan proposal to present to the ASHE Board electronically in July/August
- updating the draft plan based on board feedback
- sharing the plan with internal ASHE leaders and reconciling feedback
- preparing a final proposal to submit to the ASHE Board of Directors at the October 2022 meeting
The group included:
- Joy Gaston Gayles (Co-Chair) | ASHE 2022 President
- Jason P. Guilbeau (Co-Chair) | ASHE Executive Director
- Noah D. Drezner | ​ASHE Advancement & Fundraising Committee Chair
- Eileen Galvez | ASHE Graduate Student Board Member
- Ana M. Martínez-Alemán |ASHE 2023 President
- Robin Zape-tah-hol-ah Minthorn | ASHE Board Member
- Demetri Morgan | ASHE Budget, Finance, & Compliance Committee Member
- Tessa Smith | ASHE Strategic Planning Intern
The Core Group of ASHE leaders began work in March 2022 that included:
- Over 30 Discussion Groups of ASHE leaders and members
- A survey to current and former members
- An environmental scan through ASAE ForesightWorks
- Review of Conference Evaluation Reports
- An in-person meeting of the workgroup hosted on the campus of North Carolina State University
- Presentation of the draft report to the ASHE Board and Association leaders
The plan is rooted in the history of ASHE with a vision for the future and was guided by the following priorities and questions:
- Making ASHE Relevant: What does ASHE stand for and how do we make our mission consistent across the Association?
- Making ASHE Valuable: What does ASHE provide members that is distinct and how is that relevant to members’ professional goals?
- Making ASHE Sustainable: How does ASHE maintain financial viability while also considering potential economic barriers to its benefits and activities?